Nowadays, modern companies face a challenging market, in which competition is fierce and the clients are ever more demanding. At the same time, conventional advertising is having a hard time to reach consumers.
Custom publications come to fulfill this need. With an editorial content that meets the consumers’ desires, they fulfill its obligations to inform, entertain and stimulate consumption and, at the same time, are excellent tools for the brand to achieve the goals of loyalty, strength and relationship with the consumers.
Several researches have confirmed the efficiency of these publications. One of them, done by the British institute Millward Brown, shows that these publications:
increase the loyalty to the brand in 32%;
improve corporate image in, approximately, 9%;
Consumers spend, on average, 25 minutes reading these publications (way more exposition time compared to conventional advertising);
21% of the people surveyed recommended the brand to their friends;
51% of the people surveyed bought other product or service.
Just Editora has an in-depth expertise in custom publications, from the conception of the pilot project to the delivery of the end product.